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Clever, confident
and quirky are all words that capture
New York-based label Cass Guy. Designer Cassie Guy’s original take on feminine dressing
combines elements of the slightly edgy and offbeat with the sophisticated
and wearable. Her designs include skillfully constructed jackets
and coats, draped dresses and blouses, knits spun from lush Italian
yarns, thoughtfully paired textures and precious details. Inspired
by dreams, nature, art and pop culture, Cassie’s compelling
designs are created for a customer
who appreciates individuality and self expression.
A glance around Cassie’s SoHo loft—a rustic former
artists’ studio—hints at the sensibilities that inform
her work. A jumble of antiques and mid-century furniture is accented
by delicate blown glass objects, woven Asian textiles. On the
painted brick walls hang sepia photographs of ancestors, 18th
century drawings, her own artwork, a Picasso lithograph and flea
market finds. Cassie’s personal style is a similarly eclectic
amalgam of downtown chic, vintage pieces, whimsical jewelry and
ladylike handbags. |
A native of Alexandria,
VA, Cassie grew up just miles from some of the world’s greatest
works of art. Her parents, both of artistic lineage, encouraged
creative freedom and indulged some of her early, more grandiose
flights of fancy—such as concocting elaborate gowns for their
pets. Frequent family travels fostered in her an appreciation for
history, architecture and other cultures. While her mother has
always adopted a “less is more” approach to her own
style, choosing muted, sophisticated hues and classic lines, her
father inhabits the more flamboyant end of the spectrum, layering
unexpected color combinations alongside traditional suiting materials.
In Cassie’s designs, echoes of both find a harmonious home.
Raised among an eccentric cast of relatives and family friends,
she developed a wry sense of humor and a fascination with the offbeat
and imperfect that are very much a part of her aesthetic today.
Certain from a young age that she wanted to a career in design,
Cassie received her Bachelor’s degree in Art from Davidson
College, where her focus on abstract sculpture engendered a love
of working in three dimensions. After graduating she attended Parson’s
in Paris and then received an AAS in fashion design from Parson’s
School of Design in New York City. Weeks after completing
her degree, she landed in the design studio at Rebecca Taylor.
There, she oversaw design for Rebecca Taylor, Japan and designed
footwear for Rebecca Taylor, New York. She credits working with
the Japanese market and spending time in Tokyo for some elements
of her own style. After three and a half years, Cassie decided
to branch out on her own and unveiled her first collection in Spring
2005.
Since its inception, Cass Guy has developed
a strong following around the world and is now sold in over 80 boutiques,
specialty stores and department stores such as Neiman-Marcus and
Henri Bendel. Her designs, though decidedly feminine, have matured
and carved out a distinctive identity within the fashion realm, increasingly
generating buzz in the media. The line continues to evolve, reflecting
both the fashions of the moment and nostalgia for the past. The current
collection can be found at the Globe showroom in NYC. |